pic.twitter.com/7uVmKDf7Jd. Winners; Sponsorship. Ricky Tomlinson returns to give a voiceover of rhyming verse, which describes bonding moments in the mundanity, with “fall-outs over housework forgotten”. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. No need to get too clever when trying to shift sausages in a lockdown. } forms: { Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. Bravo. (function() { But this year alcopops grew up, taking the form of hard seltzers or ‘spiked’ sparkling waters. The advert conveys topical messages of perseverance and inclusivity at a time where these were needed the most across the globe. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. *COMPETITION NOW CLOSED*To celebrate Peter Rabbit hopping back onto the big screen this Spring, we’re giving away a…. So is Duncan “Duncan from Blue? Smirnoff is no stranger to the RTD game, having characterised the late ‘90s with Smirnoff Ice. It’s an entertaining, funny and fully-formed piece with memorable visuals to bang home the tagline, which was only revived a couple of years ago after its initial run in the 1990s. Smears, lines, orange tones and unnatural-looking outcomes are just an over-generous splodge of the product away. “Sorry Kiwis” is the starting line, as Lamb celebrates “the best of British” meat in this mint sauce ad. } Each of our team has picked their fave campaign so far this year, we hope you enjoy reading about them! In another, an older woman recounts the kindness she’s received from neighbours. PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns) By PRWeek UK staff, March 12, 2020 PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Heinz ticks off several British barbecue scenes – squeezing into tight swim shorts, grilling under an umbrella, balancing a paper plate between the knees – in this cheery ad. But when the quote comes from home secretary Priti Patel – actually, a ‘department source’ – the effect can be quite the opposite. But along came Covid, meaning the movie’s premiere has now been pushed into next year. callback: cb Claudia Winkleman is an eminently likeable TV personality and this series of ads lets her easy charm shine, just like her beautiful barnet. Drink your coffee while it’s still hot.” At least it sounds wise. Played over shots of empty streets and tired nurses, the ad hits all the expected tropes of pandemic-themed commercials this year. “If it’s grass-fed and locally sourced, we’re all over it,” is a great piece of punning. The voice of Come Dine With Me me presenter Dave Lamb is a sound choice for any ad, but doubly so if his namesake meat is the main subject. There’s not much going on visually – just shots of two glasses – but the voice-overs give each bags of personality. She is part of John West’s ‘Shipshape Crew’, which helps consumers improve their health via some “small changes”. Or possibly green. Best giveaway campaign – Coors Light. Hence, the name ‘Barnard Castle Eye Test’ was chosen, with the tag-line ‘a short-sighted beer for tall stories’. Finalists. Confusion seems to be a sense Innocent is comfortable to sow among its fans. While Ben & Jerry’s was proactive in griping about the government, Yorkshire Tea found itself unwittingly involved in a politics spat after Chancellor Rishi Sunak posted a picture enjoying the brew prepping for the February Budget. Fruit Bowl-ing great. One glass – filled with the new flavour – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter. Football is the focus, but his wise words – “If someone asks you what you’re made of, don’t just tell them, show them” – have broader relevance. “Di ottima qualità” says one, translated to “and erm… top notch”. Which two brands will battle it out in the finals? A Mikkelsen-less ad celebrating the reopening of pubs in July saw ad awareness soar, particularly among those who ‘drink lager in a pub at least once a month’ – and presumably missed the occasion most – according to YouGov data. Her face will remain on packs of fish fingers sold in Iceland while stocks last. With the parents’ highly relatable sighs and expressions, no wonder it was a viral smash. Best video advertising campaign – Teleflora. It’s simple but offers a barrel load of fizz and fun. In episode one of Wander, Richard E Grant reads from Alice in Wonderland to a slideshow of the V&A collection. Air New Zealand – Just another day in Middle-Earth. With a life-size CGI Scottish donkey of course! Power walking on a treadmill. You need to write emails that get opened, clicked and remembered—every single time.. The best marketing campaigns of 2020 (so far) by Jackson Kushner | Aug 10, 2020 We’re well into a new year — which means it’s time for another roundup of our favorite marketing campaigns. In a series of ads this year, Mikkelsen and Carlsberg employees are presented with tweets from drinkers which at first glance – thanks to all the asterisks – appear extremely negative. With a range of categories to choose from, covering the depth and breadth of marketing, the CIM Marketing Excellence Awards offers something for everyone. Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand. Early bird tickets for event ceremony are available now. 4th Floor, 2-4 Great Eastern Street, London EC2A 3NW. It’s the summer few could have imagined. “Everyone soothed?” she asks. The brand capitalised on the political stir caused by the Prime Minister’s advisor, Dominic Cummings, when he defied local lockdown and drove from London to Durham for childcare. Reebok was the chief competitor to Nike at the time. Smirnoff Seltzers have landed. The “bold discoveries” that the ad encourages can be “bold of body, or bold of mind” and big or small. But this year it hit the peak of the art form. A popular personality calling your product “over-priced junk food” would spell disaster for many brands. Guinness sensibly adopted the poster and ran with it. Quentin Blake reads Jane Austen at Stonehenge. What are they? In what must have been a dream come true for the confectionery brand (which behind the scenes was locked in a stand-off with Tesco resulting in its sweets disappearing from shelves), the ad was recreated by two social-media-savvy real policeman in what became a viral hit – although, annoyingly for Haribo, they used M&S’s Percy Pigs as props instead of its sweet treats. Email marketing is a powerful strategy. Homepride had a treasure chest bursting with Peter Rabbit 2 related merchandise and competitions, lined up for the sequel’s cinema release date in spring. 27% of Brits Would…, Interview with Gabriel Golcher, CEO and Co-Founder at Community App: ExpatBuddy, Everything You Need to Know About Clubhouse: The $100m Invite-Only Social Media App, New App Encourages More People to Volunteer. Conceived by artist Beau Kerouac, and backed by Ribena, the five-minute shorts provide a few moments of meditative escapism. These three women were Narguis Horsford, a train driver on the London Overground; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. And those shown doing them don’t appear particularly exceptional either. How to stand out? window.mc4wp.listeners.push( As small a leap, the brand hopes, as trying something new in the wine aisle. ‘Powered by protein’ goes the tagline for this memorable absurdist ad, suitably narrated by comedian Matt Berry, which positions the product as both a confidence and energy booster. As the first female captain in the brand’s half-century history, her win generated much media attention. It’s all quite serious until they open the hatch and pull out the binoculars for the punchline – a box of Weetabix on the beach. Not logged in before? We’ve learned. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. This website uses cookies. Let’s jump straight into the 2019 best digital marketing campaigns in the UK… 1. But not everyone is struggling. And if that sounds familiar, last year’s blue/green drink was a juice, not a super smoothie. EE made it to number seven on the list for their decision to give all NHS workers free unlimited data for the lockdown period. In one conversation, the phone rings and a young man says “Hello Grandad?” – giving you just enough to realise the crisis probably prompted him to make a call he wouldn’t have otherwise. But with every step, things get more and more surreal. on: function(evt, cb) { Which one are you trying first? Connecting with the audience involves some interaction at the surface level, like a like, a follow, or a comment. A place so cold – it can get as low as –70°C – birds can freeze to death mid-flight. A dramatic movie-style submarine scene opens this ad, all red lights, ominous sonar pings and people calling out “200 feet”. Here are the very best airline marketing campaigns of all time… 1. It’s a bit of a stretch to link it to the water’s own “journey up through a mile of British rock” but it’s nevertheless inspiring stuff. Yakutia, eastern Siberia. The packed pubs, crowded trains and japes in the park that feature seem like another age already. No, it’s a toothbrush. From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best, Enjoy #StayingInn@OneMinuteBriefs@TheDrum@LoveYourNHS#PayItForward#StayAtHomeSaveLivespic.twitter.com/fQAGlAA3gK, Crystal clear, witty and on brand, Guinness was widely praised for its ‘Stay at Home’ poster, which proved a worldwide hit. A girl has accidentally fished the sub from the sea, resulting in a fantastic shot of the huge vessel stuck on the shore. Innocent launched a new smoothie this year. In this series of ads, the highly personal backstories of three British rising stars – future Team GB rower Josh Bugajski, drummer Moses Boyd and dancer Georgie Rose Connolly – are told in their own words over home footage of their journey to date. Use these dates to push promotions, offers, practice events, PR campaigns, social media campaigns and much more. The pushy equine explains brushing is only partly effective, prompting the baffled male character to ‘complete the clean’ with mouthwash. But that was no reason not to enjoy it – the weather was pretty good, after all. Few could argue with the intention or effectiveness of Nivea’s effort to mark the event, however. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. Later, the brand went on to urge white supremacists: “Please don’t buy our tea again.” Impressive. Making the switch is everyday and easy, rather than an all-encompassing ideological stand. Calls for a boycott followed. It’s hard to watch Strongbow’s 2020 effort without feeling mournful for the fun summer we were denied. Just below, KFC was at number six on the list with the nation attempting their DIY KFC attempts and sharing them across social media proving that no one does fried chicken as good as KFC. A few months later it was announced Uncle Ben’s Rice would change its name to Ben’s Original, and remove the image of the character from all its packaging, prompting global coverage. A great take on the mean tweet micro-genre. Our Favourite Marketing and PR Campaigns of 2020. It’s essentially an updated version of Rudyard Kipling’s If– poem, reimagined and retold by a star footballer. Via the narrator’s rhyming lines, viewers learn there are chicken, pork and meat-free options, they’re the nation’s favourite and they taste great. The result had viewers wondering whether they were imagining things and rewinding the ads. listeners: [], While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. But not just any toothbrush: the all-singing, all-dancing Oral-B iO. Best packaging campaign – Gü Desserts. Dole put a humorous spin on these frustrations with its series of ads for Fruit Bowls. By continuing to browse our website, you are agreeing to our use of cookies. Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. When the pandemic’s all over, should we just go back to normal? The launch also came with Walkers setting a new world record for the longest puff corn snack (10.66m long and weighing 250g). Best pop-up store campaign – Pip & Nut. Here are four Valentine’s Day marketing ideas that bowled us over. A group of friends enjoys a pasty on the beach as the tagline runs: ‘From the home of great pasties.’. })(); Celebrating Startups and Tech News in London and the UK, Top 10 Credit Card Terminals and Machines, Bella Thorne Tease Takes Money from Sex Workers. “Ok, it’s not the summer we expected,” says the voiceover. James’ comic timing and self-deprecation is to be commended and results in a genuinely funny ad. As a toga’ed KJT enjoys a spoonful of new Müllerlight Greek Style, a series of silly and not altogether funny pratfalls (something Müller has inexplicably long been unable to resist) occurs behind her, resulting in the emperor in his underpants. Were designed to raise awareness taken dedication and perspiration, quenched with Buxton of course, to get too when..., unprompted, passes on the strength of the hardest jobs for to. You need to write emails that get opened, clicked and remembered—every time! 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